Ariana Rugs Direct is a family owned and run business. Originating from Afghanistan, we are one the largest manufactures of hand-knotted rugs, with retail stores around the world.

We began trading in the late 1990s starting out in Afghanistan, delivering rugs handmade to the highest quality. We now have retails stores in countries including Australia, Germany and United Kingdom, in addition to Afghanistan. With our online presence we can deliver rugs with a variety of shapes, sizes, materials and importantly stunning designs, direct to your door.

All rugs from Afghanistan is made by hand and use all-natural materials. Our rugs are made from a vast range of 400 natural and 1400 artifical colors. To bring these colors to life, our professional designers and highly skilled weavers work together to create stunning designs, varying from traditional to modern or customized to customers needs.

We apply well established ethical standards, that does not allow the use of child labor. We aim to bring high quality rugs direct to you at wholesale prices.


In both our online and retail stores, you’ll find amazing modern rugs, classic traditional collections, runners, rugs of different material, sizes and more, all delivered to your door. With years of experience in the rug industry, you can buy our rugs with confidence.

Ariana Rugs Direct also offers lamps and accessories, please check our store. We have many existing designs to choose from, and if you’re still not happy we also make a design of your choosing. Please, let one of our friendly staff members in store or email us regarding custom designs.


We are happy to offer discounts on large orders. We have promotions with special offers which are sent for customers with email subscriptions. Please subscribe now so you don’t miss out. We also advertise in both our retail and online stores. So you can check anytime for great offers.


Please send us a message from filling out our form on the contact page by clicking here. Alternatively you can also email: or call:01582 730 864